Kód: 06754085
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications ... celý popis
Nákupem získáte 235 bodů
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation
2349 Kč
Osobní odběr Praha, Brno a 12903 dalších
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