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Anotace knihy

Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy ever -- franchising. Siebert shares 30 years of experience, insights, and practical advice to help readers grow their business exponentially while avoiding the pitfalls. This comprehensive guide includes an overview of the franchising industry, franchising alternatives within it, evaluating existing business and their franchisability, the advantages and disadvantages of franchising as they apply to small businesses, developing a plan for growth on steroids, and legal considerations, necessary documents, and protecting intellectual property. It also covers marketing, lead generation, and branding for a new franchise, cultivating the franchisee-franchisor relationship, the latest industry resources, trends, best practices and support tools, and case studies, templates, and worksheets.

Parametry knihy

Zařazení knihy Knihy v angličtině Health & personal development Self-help & personal development Advice on careers & achieving success

• Plný název: Franchise Your Business
• Podnázev: The Guide to Employing the Greatest Growth Strategy Ever
• Autor: Mark Siebert
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9781599185811
• ISBN: 1599185814
• ID: 09515153
• Nakladatelství: Entrepreneur Press
• Hmotnost: 536 g
• Rozměry: 155 × 228 × 24 mm
• Datum vydání: 28. January 2016

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