Kód: 04508935
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific ac ... celý popis
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
Osobní odběr Praha, Brno a 12903 dalších
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