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Více informací o knize Events Management

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• Anotace
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Anotace knihy

Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, "Events Management" provides a current and up-to-date view of the industry in this field. It is suitable for students of tourism, events management, and related subjects.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Events Management
• Autor: P Robinson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 256
• EAN: 9781845936822
• ISBN: 1845936825
• ID: 04274313
• Nakladatelství: CABI Publishing
• Hmotnost: 744 g
• Rozměry: 246 × 189 × 17 mm
• Datum vydání: 27. September 2010

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