Mohlo by se vám také líbit

Více informací o knize Emotional Shopper

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 194 bodů

Anotace knihy

Shopping is an integral part of our everyday lives. Common wisdom suggests that many consumers engage in shopping and buying as a means to repair their negative feelings - a notion commonly referred to as retail therapy. To what extent does retail therapy really work? The Emotional Shopper seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Emotional Shopper
• Podnázev: Assessing the Effectiveness of Retail Therapy
• Autor: Leonard Lee
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 92
• EAN: 9781601989147
• ISBN: 1601989148
• ID: 09089336
• Nakladatelství: now publishers Inc
• Hmotnost: 145 g
• Rozměry: 234 × 156 × 5 mm
• Datum vydání: 24. December 2015

Oblíbené z jiného soudku

---

---

---