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In The Edge , Allen Adamson examines how leading brands maintain their dominance in the market by looking at the challenges facing the biggest brands today. He reveals the guiding principles employed to ensure the message stays fo ... celý popis
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In The Edge , Allen Adamson examines how leading brands maintain their dominance in the market by looking at the challenges facing the biggest brands today. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market. §§
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
Osobní odběr Praha, Brno a 12903 dalších
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