Kód: 06325158
A guide to the theory and practice of conducting ethnographic research in corporate consumer environments. It argues that while the use of 'ethnography' in the corporate world has provided opportunities for anthropologists, this p ... celý popis
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A guide to the theory and practice of conducting ethnographic research in corporate consumer environments. It argues that while the use of 'ethnography' in the corporate world has provided opportunities for anthropologists, this popularization has also too often divorced ethnography from its foundations, resulting in distortions in its use.
Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Anthropology
5946 Kč
Osobní odběr Praha, Brno a 12903 dalších
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