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Více informací o knize DNA of Marketing

• Parametry knihy
• Anotace
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Anotace knihy

Business people at every level will benefit from this scientific approach to the basics of marketing. Information on the seven fundamental building blocks of marketing, such as product price, the distribution network, and product promotion, are provided along with a guide to effective marketing systems and structures, including details on the trademarked Universal Web Structure, Lock and Key Branding System, and Distribution Structure Model. Important but often overlooked marketing fundamentals, such as corporate image, corporate positioning, and marketing information systems are also discussed.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: DNA of Marketing
• Autor: Ira S Kalb
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 398
• EAN: 9780974876535
• ISBN: 9780974876535
• ID: 10052113
• Nakladatelství: DNA Press
• Hmotnost: 744 g
• Rozměry: 245 × 170 × 27 mm
• Datum vydání: 01. July 2005

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