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The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is ... celý popis
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The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumer
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Entrepreneurship
748 Kč
Osobní odběr Praha, Brno a 12903 dalších
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