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Více informací o knize Corporate Identity Audit

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• Anotace
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Anotace knihy

ASSESS YOUR CUSTOMER CONTACT STRATEGY Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure. This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes: * The different types of corporate identity and its role and vision * The steps in performing an identity audit * How to create an audit project plan and analyse the results * How to implement a corporate identity audit

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Finance & accounting Accounting

• Plný název: Corporate Identity Audit
• Autor: Wally Olins, Elinor Selame
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 132
• EAN: 9780273647126
• ISBN: 0273647121
• ID: 04565269
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 368 g
• Rozměry: 291 × 204 × 8 mm
• Datum vydání: 03. November 1999

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