Kód: 06754325
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the compa ... celý popis
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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
4989 Kč
Osobní odběr Praha, Brno a 12903 dalších
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