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Anotace knihy

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Can't Buy Me Like
• Podnázev: How Authentic Customer Connections Drive Superior Results
• Autor: Bob Garfield, Doug Levy
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9781591845775
• ID: 05152760
• Nakladatelství: Portfolio Penguin
• Hmotnost: 418 g
• Rozměry: 232 × 164 × 22 mm
• Datum vydání: 27. February 2014

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