Kód: 04269096
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation manageme ... celý popis
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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Organizational theory & behaviour
Osobní odběr Praha, Brno a 12903 dalších
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