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Více informací o knize Business Market Management

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Anotace knihy

Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Business Market Management
• Podnázev: Understanding, Creating, and Delivering Value
• Autor: James C. Anderson, James A. Narus, Das Narayandas
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 496
• EAN: 9780136000884
• ISBN: 0136000886
• ID: 01375196
• Nakladatelství: Pearson Education
• Hmotnost: 818 g
• Rozměry: 239 × 185 × 22 mm
• Datum vydání: 05. June 2008

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