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• Parametry knihy
• Anotace
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Anotace knihy

Most food and drink retailers market to the crowd. Smart restaurant, bar and cafe businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or cafe marketing plan. This book will also show you how to: engage with your most valuable customers online, in venue and at events, create your marketing dream team, identify the best social media channels for your business, turbo-charge your marketing with the latest low-cost digital marketing tools, successfully deliver your marketing plan by applying the latest project management techniques, fill more tables and increase sales in your venue and more.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: BUILD YOUR TRIBE
• Podnázev: The new marketing manifesto for restaurants, bars and cafes
• Autor: Susanne Currid
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 196
• EAN: 9781909623132
• ISBN: 190962313X
• ID: 02175588
• Nakladatelství: Panoma Press
• Hmotnost: 294 g
• Rozměry: 154 × 229 × 15 mm
• Datum vydání: 12. September 2013

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