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Anotace knihy

This is a practical and accessible guide offering tips and techniques for building and maintaining a successful brand. In today's fast-paced market where consumer decisions hinge on trust and reliability as well as costs, repeated brand exposure and recognition is essential. Packed with savvy marketing techniques, powerful networking tactics, and informative question-and-answer sections, "Build Your Own Brand" is a highly accessible and easy-to-implement guide to simple, affordable, and effective ways to build and maintain your brand - from gaining a good reputation to taking advantage of new media opportunities, and from overcoming the challenges of tough economic times to cost-effective promotions that will make you stand-out from the crowd.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Build Your Own Brand
• Autor: Doug Dvorak
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 128
• EAN: 9781589806993
• ID: 04826712
• Nakladatelství: Pelican Publishing Co
• Hmotnost: 386 g
• Rozměry: 229 × 152 × 20 mm
• Datum vydání: 31. January 2010

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