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Více informací o knize Brandstand: Strategies for Retail Brand Building

• Parametry knihy
• Anotace
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Anotace knihy

Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.

Parametry knihy

• Plný název: Brandstand: Strategies for Retail Brand Building
• Autor: Arthur A. Winters, Peggy Fincher Winters, Carole Paul
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 176
• EAN: 9781584710707
• ISBN: 1584710705
• ID: 12326357
• Nakladatelství: VISUAL PROFILE BOOKS INC
• Hmotnost: 1220 g
• Rozměry: 318 × 238 × 20 mm
• Datum vydání: September 2003

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