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Anotace knihy

Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Bonfire of the Brands
• Autor: Neil Boorman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 261
• EAN: 9781847670878
• ISBN: 1847670873
• ID: 04285719
• Nakladatelství: Canongate Books Ltd
• Hmotnost: 191 g
• Rozměry: 196 × 129 × 24 mm
• Datum vydání: 07. August 2008

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