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Více informací o knize Advertising to Children

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• Anotace
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Anotace knihy

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

Parametry knihy

• Plný název: Advertising to Children
• Autor: Marcia Amidon Lusted, Mary McIlrath
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 112
• EAN: 9781604531077
• ISBN: 160453107X
• ID: 12820161
• Nakladatelství: ESSENTIAL LIB
• Hmotnost: 363 g
• Rozměry: 229 × 155 × 10 mm
• Datum vydání: July 2008

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