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Anotace knihy

The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: 42 Rules of Marketing (2nd Edition)
• Podnázev: A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience
• Autor: Laura Lowell
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 108
• EAN: 9781607730927
• ISBN: 9781607730927
• ID: 08787535
• Nakladatelství: Super Star Press
• Hmotnost: 136 g
• Rozměry: 216 × 140 × 5 mm
• Datum vydání: 06. July 2012

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